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Our story


It started with a dog, a carp and a question.

We’re Bridie and Ben, the South Australian couple behind Pets for Planet. Bridie works as a scientist, Ben is a physiotherapist, and neither of us expected to spend our weekends filleting carp. But that’s exactly how we began: catching fish, experimenting with borrowed dehydrators and asking our dogs to judge the results.

The dogs approved. Our friends and housemates were less enthusiastic about the smell....

Timeline

2023

The problem hits home

During a houseboat trip for Mums 60th, we had a good ol' family fishing competition... unfortunately the only thing we caught the whole weekend was carp! 

Dec 2023

The backyard experiment - And a smelly sharehouse

We began catching carp, borrowing dehydrators and making dog treats at home. The dogs loved them, and so did the European wasps... ouch! 

2024

From friends and family to markets 

We started sharing our carp treats with friends and family, then took them to local markets. The dogs kept coming back for more, and before long, demand grew beyond what we could make ourselves. We paused our fishing to concentrate on making something that could grow and create real change.

2026

Bigger and better

Today, we work with local fishers and a small Australian manufacturer to bring our treats to more dogs. We’re also establishing partnerships with environmental organisations to help restore native habitats and support the recovery of native fish.


Moments from the Journey so far